Certification: The Certified Business Development Professional (CBDP) Designation

Earn your CBDP Designation and Stand Out from the Crowd.

Today's most successful corporations demand their business development professionals demonstrate a mastery of enterprise buying and partnering processes. But the reality is that training is expensive, inconvenient and, too often, ineffective. If it's even available...

SBDP is proud to have developed the industry standard of professional competency for business development professionals. Programs provide world-class training through the society’s expert designation, the Certified Business Development Professional, or CBDP.

The CBDP designation:

• Advances your professional and financial goals and those of your clients and employers

• Sets the highest recognized standards for business development professionals

• Provides a benchmark for professional achievement within the large and highly fragmented marketplace of corporate sales, alliance and business development functions

CBDP designation communicates expertise in, knowledge of, and experience with the best sales methodologies, enterprise analysis, and business intelligence acquisition. When CBDP follows your name, it tells corner-office colleagues you are well trained, highly ethical, and an expert on enterprise market environments.

Society members have the opportunity to build upon their existing skills to become a business development expert of the highest caliber--the type of leader companies actively seek out--through the CBDP credentialing program. Through the expertise of industry-proven instructors and a carefully crafted curriculum, the CBDP designation distinguishes the highest levels of professional excellence and provides a benchmark for achievement.

See our Program Description.

Member Interviews: "What can the Society's Certification do for your career?"

Certified Business Development Professional Credentialing Program

"Providing Best-In-Class Education and Training in the Complex Sales and Business Development Environment."

CBDP training is innovative, rigorous, and challenging. Yet, the rewards are tremendous. CBDP designation attests to your mastery of the BDP's body of knowledge and commitment to staying abreast of new developments in the field. It also recognizes your professional achievement and competency, serving as a critical tool to attract and serve new clients as well as stimulate career advancement.

The curriculum encompasses instruction in:

• Enterprise sales and business development methodologies
• Organizational relationship mapping
• Intelligence collection and information gathering
• Complex Opportunity assessment
• Organizational behavior and communication
• Large projects, RFPs and shepherding the complex sale
• Pursuit management
• Corporate budget cycling
• Winning strategies in enterprise environments
• Personal success strategies
• Building a lifetime of BDP leadership

First-Level Certification is based on completion of training in the BDP Method(TM), a world-class program in enterprise business development methods. The BDP Method presents a best-practices framework for enterprise sales and relationship management.

The BDP Method provides

1. Understanding of the business, political, financial and relational environment of the complex sale
2. Flexible guidance rather than strict rules
3. Knowledge to repeat and predict success
4. Enhanced pipeline management and forecasting accuracy
5. Foundation for a personal and enterprise process leading to increased performance

Register for the next series at Accelerate 09: Austin.

CBDP credit may be available for experience. For more information about our educational programs or to register for the CBDP program, please see our FAQ or contact Member Services.